Central Park
“One thing is unchangingly sure. The ceative man with an insight into human nature, with the artistry to touch and move people, will succeed.”
Some learnings
- Story is often the best way to make or dramatize a point, whether advertising or journalism.
- In advertising, collaboration wins, bringing together a designer and a writer, over solitary problem-solving.
- Getting a creative piece to pitch perfect requires a client/agency team that wants that, and knows how to encourage it.
- Gutsy, precise details mean more than wildly hyperbolic statements.
- No one was ever bored into buying a product (or anything else).
- From a communications standpoint, your audience is your peer.
- The truth always wins.